New figures from hospitality trade body UKHospitality, in partnership with CGA by NIQ, have revealed that Britain’s number of licensed premises has fallen by nearly a third (31%) in the last two decades.

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Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

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